More Listings,
Faster Sales.
The market is tough. Reach home owners before your competitors do.
Agent Challenges
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Low Inventory: Struggling to find new properties to sell.
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Expensive Leads: Portal leads are shared with 5 other agents.
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Wasted Time: Endless viewings with buyers who can't afford it.
My Strategy
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Seller Targeting: Ads targeting people looking to "sell my house".
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Lead Qualifying: Filter out tire-kickers before you call.
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Personal Brand: Become the go-to agent in your neighborhood.
Agent System
Automated listing acquisition.
Seller Leads
Exclusive leads from owners ready to sell.
Database
Build your own list of buyers and sellers.
Market Leader
Dominate your farming area.
Why online marketing works for estate agents
Buyers are plentiful – listings are scarce. Owners thinking about selling first research the value of their property: “Haus verkaufen [city]”, “Immobilie bewerten”, “what is my flat worth”. Offering a useful answer at that moment wins the contact before a competitor calls.
Portals bring buyers but rarely exclusive listings. With your own campaigns and a strong personal brand you build a channel that belongs to you – and brings owners directly to you.
The right keywords – and the wrong ones
✅ Owner searches
- ✓Selling: “Haus verkaufen [city]”, “Wohnung verkaufen [district]”
- ✓Valuation: “Immobilie bewerten”, “free property valuation”
- ✓Agents: “Immobilienmakler [city]”, “estate agent Berlin English”
- ✓Situations: “inherited property sell”, “Haus verkaufen Scheidung”
❌ Negative keywords
- ✓“Haus kaufen”, “Wohnung mieten” – buyers and tenants
- ✓“Makler Ausbildung” – people entering the profession
- ✓“provisionsfrei kaufen” – buyers avoiding agents
- ✓Areas where you don't take listings
How we set up your campaign
1. Valuation offer
A free valuation (Wertermittlung) is the strongest entry point. Ads lead straight to a short valuation page.
2. Precise area
Campaigns only for the districts where you know the market and take listings.
3. Fast response
Valuation requests are warm leads; a same-day call often decides the mandate.
4. Measure
Forms, calls and WhatsApp count as conversions; budget moves to the searches that bring owners.
What convinces owners
- ✓Your face: a real photo, short introduction, local experience.
- ✓References: sold properties (with permission) and Google reviews.
- ✓Short valuation form: property type, address, size, contact.
- ✓Transparency: process, documents and commission – since December 2020 commission on homes sold to consumers is generally split between buyer and seller.
No suitable page yet? Web design from €449 – with Google Ads conversion tracking.
Seller leads guide
How to find property sellers in Berlin: Real estate leads in Germany.
German guide
In-depth article on Objektakquise (German): Immobilien-Leads 2026.
Manage leads
Requests, call-backs and appointments on one screen: CRM Panel.
Measuring what actually brings customers
We count calls from ads, submitted forms, bookings and WhatsApp messages as conversions. You see which service and which search brings customers – and where budget is wasted.
Tracking runs GDPR-compliant with a cookie banner and Consent Mode v2 (see our GDPR & Google Ads guide). Estimate what a new customer may cost with our ROI calculator.
Frequently asked questions
How do agents find new listings online?+
A proven approach is a free valuation promoted with Google Ads on searches like “Haus verkaufen [city]”, backed by a strong Google profile and personal brand.
Which keywords should I exclude?+
Buyer and tenant searches such as “Haus kaufen” or “Wohnung mieten”, job searches and areas outside your patch.
Are automated valuation tools worth it?+
They generate many requests of mixed quality; a personal valuation brings fewer but more serious owners. A combination often works well.
Who pays the commission?+
For houses and flats sold to consumers, commission has generally been split between buyer and seller since December 2020. Stating this openly on your site builds trust.
How soon do the first requests arrive?+
Ads usually go live on the day of approval; meaningful data for optimisation follows within a few weeks.
Ready to Grow Your Business?
I will analyze your site and competitors to create a custom plan.