Big Projects,
Better Margins.
Don't rely on word-of-mouth alone. Actively win the best projects in your area.
Contractor Problems
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Price War: Clients always looking for the cheapest quote.
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Small Jobs: Running around for small repairs that don't pay.
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Bad Leads: Portal leads that waste your time.
My Strategy
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✅
Quality Leads: Clients looking for quality work, not cheap fixes.
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Project Focus: Ads for full renovations, new builds, roofing, etc.
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Trust: A professional site that showcases your best work.
Contractor Pack
For Painters, Builders, Electricians.
Big Jobs
Focus on high-value projects.
Local Area
Jobs within your radius. No long drives.
Direct Contact
Clients call you or send blueprints directly.
The right projects for contractors and renovation companies
Referrals are valuable but can't be planned. Someone searching for “Badsanierung [city]”, “electrician near me” or “roofer quote” has a concrete project and compares providers. With search ads you are visible at exactly that moment – for the jobs you actually want.
Portals often deliver small jobs that several firms quote on at the same time. Your own project-focused campaigns bring fewer but better-fitting requests from clients who value quality.
The right keywords – and the wrong ones
✅ Searches with job potential
- ✓Renovation: “Badsanierung [city]”, “Komplettsanierung Altbau”
- ✓Trades: “Elektriker [city]”, “Dachdecker in der Nähe”, “painter quote”
- ✓Fit-out: “Trockenbau Firma”, “Fliesenleger [city]”
- ✓Emergency: “burst pipe emergency” – if you offer it
❌ Negative keywords
- ✓“DIY”, “how to”, “selber machen” – DIYers
- ✓“Ausbildung”, “job” – job seekers
- ✓“Baumarkt”, “buy tools” – material buyers
- ✓Trades you don't offer
How we set up your campaign
1. Define ideal jobs
Which projects are profitable? The campaign focuses on those services instead of small jobs.
2. Service radius
Only postcodes and towns where the journey pays off.
3. Requests with project details
A form asking for project type, scope, timing and optional photos filters out poor fits upfront.
4. Optimise by jobs won
We analyse which searches bring real projects and shift budget there.
What convinces clients
- ✓Reference projects with real before/after photos.
- ✓Qualifications: master craftsman (Meisterbetrieb), chamber registration, insurance.
- ✓Clear services and service area.
- ✓Easy request: form with photo upload, phone and WhatsApp.
- ✓Reviews on Google and on your website.
No suitable page yet? Web design from €449 – with Google Ads conversion tracking.
Website mistakes
Five mistakes that cost enquiries (German): Warum Ihre Website keine Kunden bringt.
Local visibility
Google Maps and reviews (German): Local SEO 2026.
Web design
A site that shows your work: Web design from €449.
Measuring what actually brings customers
We count calls from ads, submitted forms, bookings and WhatsApp messages as conversions. You see which service and which search brings customers – and where budget is wasted.
Tracking runs GDPR-compliant with a cookie banner and Consent Mode v2 (see our GDPR & Google Ads guide). Estimate what a new customer may cost with our ROI calculator.
Frequently asked questions
Is Google Ads worth it for contractors?+
Yes, especially for larger, profitable jobs such as renovations. The keys are a clear project focus, a limited radius and a good negative list against DIY and job searches.
How do I avoid small, unprofitable requests?+
With ads for the projects you want, a request form with project details and clear information on services and minimum scope on your website.
Portals or my own ads?+
Portals deliver requests quickly, but these often go to several firms at once. Your own ads bring clients directly to you.
What does a click cost?+
It depends on trade and region. Before launch we check prices for your area and calculate, based on your job value, what a request may cost.
How soon do requests arrive?+
Ads usually go live on the day of approval; after a few weeks there is enough data for targeted optimisation.
Ready to Grow Your Business?
I will analyze your site and competitors to create a custom plan.