Digital Ad Expert ← Home
Working together

How We Work

From your first message to running campaigns: clear steps, one contact person and numbers you can check yourself at any time.

  1. 01

    Free analysis

    30 min

    We talk about your goals and look at your starting point before you pay anything.

    • Existing campaigns, website and competitors
    • Which search terms really matter for you
    • An honest view on whether Google Ads makes sense for you
  2. 02

    Strategy & setup

    3–5 business days

    We plan the campaigns and set everything up cleanly. You give the final go, and only then does the campaign start.

    • Keyword research and campaign structure
    • Ad copy and ad assets
    • Conversion tracking with the Google tag, GA4 and Consent Mode
  3. 03

    Learning phase

    weeks 1–2

    In the first days Google needs data to calibrate delivery. This is when we watch most closely.

    • Review search terms, exclude irrelevant ones
    • Adjust bids and budget split
    • Check tracking: does every inquiry arrive?
  4. 04

    Optimisation & reporting

    ongoing

    What works gets more budget. What doesn’t is paused or rebuilt.

    • Ad tests and keyword maintenance
    • A monthly report in plain language
    • Clear numbers: clicks, inquiries, cost per inquiry

What we need from you

To start quickly, we clarify these points in the first call:

  • Access to your Google Ads account: if you don’t have one yet, we create it in your name. The account always stays yours.
  • Access to the website, or someone who can add the tracking code. Without clean tracking no result can be judged.
  • Your numbers: service area, priority offers and the approximate value of a new customer. You can model this beforehand with our ROI calculator.
  • Short paths: one contact person who can answer questions about offers, prices or opening hours.

Our principles

  • Your account stays yours. You have full access and full control over your budget at all times. If we stop working together, campaigns and data stay with you.
  • No invented promises. We don’t promise “position 1” or “guaranteed X leads”. We promise a clean process and numbers you can follow.
  • Clear prices. Websites, online menus, catalogues and logos have fixed package prices; ad management gets a written offer after the first call.
  • Direct contact. You talk to the person who actually runs your campaigns, not to a call centre.

Fixed-price projects: website, menu, catalogue, logo

Fixed-price projects are even shorter: briefing, first draft, your feedback, revision rounds and handover. Scope, timeline and number of revisions are listed in each package:

Web design QR menu Digital catalogue Logo & flyers

How we communicate

Digital Ad Expert works fully online, based in Tirana, with clients in Germany, Austria, Switzerland and Türkiye. We coordinate via WhatsApp, email or video call, whichever is easiest for you. You don’t need any extra software for ads, campaigns or reports: you see everything directly in your own Google Ads account.

Frequently asked questions

What does the first analysis cost?

Nothing. It takes about 30 minutes, and afterwards you know which measures have the biggest impact, even if you decide not to work with us.

How quickly will my ads be live?

Strategy and setup usually take 3–5 business days. The campaign starts only after you have given the final go.

Do I need a new website?

Not necessarily. In the analysis we check whether your site loads fast, works on smartphones and makes inquiries easy. If it doesn’t, there are matching web design packages.

How much budget should I plan?

That depends on click prices in your industry and the value of a new customer. The ROI calculator shows up to which cost per click ads pay off for you; we estimate it together in the first call.

Ready for the first step?

Start with the free 30-minute analysis. No obligation, fully online and with concrete recommendations.

Request a free analysis